OVATION SOLUTIONS / CUSTOMER SUCCESS
How Ovation Solutions helped Inscope turn its AI-native financial statement preparation platform into compelling customer and brand videos, combining authentic storytelling, technical clarity and premium visual production.
SEE THE FINISHED WORK
An authentic customer testimonial showing the business impact of Inscope's software, and a polished brand video introducing the company's leadership, technology and mission.
CUSTOMER TESTIMONIAL
CUSTOMER STORY / ACCOUNTING TECHNOLOGY
A concise, human-centered testimonial showing how Inscope helps financial statement teams reduce repetitive work and reclaim time.
View on Inscope's website →
BRAND VIDEO
BRAND STORY / AI-NATIVE SOFTWARE
Featuring co-founder and CEO Mary Antony, this video combines executive storytelling, product screens, graphics and Inscope's visual identity.
Watch the brand video →THE OPPORTUNITY
Inscope helps accounting and audit firms free their teams from the manual grind of preparing financial statements.
Its AI-native platform brings automation and intelligence to workflows traditionally involving Excel, Word and manual review.
As Inscope expanded its marketing, the company needed videos that could explain its software, show how it fits into familiar accounting workflows, demonstrate business impact and support a broader brand launch.
The challenge was to make the technology understandable without producing lengthy feature tours. The stories needed to be concise, credible and human while still showing the software in context.
WHY OVATION
Inscope's Head of Marketing, Beth Thompson, had worked with Ovation previously and returned to a production team she already trusted. That relationship created the foundation for a highly collaborative approach.
Work with Inscope's team to understand the software, customer use cases and business objectives before shaping the story.
Build narratives around meaningful changes in customer workflows, not just lists of product features.
Combine thoughtful interviews, lighting, composition, b-roll and editing with polished product visuals and animation.
THE CUSTOMER STORY
Ovation and Inscope built the Geffen Mesher testimonial around the customer's experience: the original problem, how the workflow changed and the value delivered to the people doing the work.
During editing, the teams shortened the setup, alternated between problem and solution, and moved the strongest business-impact moments earlier.
Product visuals from Excel, Word and Inscope showed viewers how the software works without interrupting the human story.
The result was a concise, approximately two-minute testimonial that generated enthusiastic feedback. Inscope later requested an additional version highlighting its partnership and integration with Inflo.
THE BRAND STORY
Alongside the customer story, Ovation produced an Inscope brand launch video featuring co-founder and CEO Mary Antony.
The video combined Mary's on-camera perspective with product screens, website visuals, the Penny character, graphics, music and other elements of Inscope's brand identity.
Together, the customer testimonial and brand video gave Inscope complementary ways to communicate what its platform does, why it matters and what makes the company distinctive.
THE OVATION APPROACH
Ovation brought together strategic storytelling, technically informed production and polished editing to create videos that worked for both the audience and the brand.
Defined key messages, developed interview questions and uncovered customer outcomes.
Structured the videos around the problem, solution and meaningful workflow improvements.
Captured professional interviews and supporting footage with high-end lighting and composition.
Integrated Inscope screens, Excel and Word workflows, animation and UI details.
Improved pacing, strengthened the narrative and brought the most compelling moments forward.
Created customer, brand and partner-oriented versions for different audiences and marketing needs.
THE RESULT
Inscope received a combination of customer testimonial, brand and partner-oriented video content that helped communicate a sophisticated AI-native platform.
The finished videos balanced clear business storytelling, credible software detail and premium visual production.
The Geffen Mesher testimonial was enthusiastically received, and Inscope commissioned additional versions to support its partner marketing needs.
IN THE CLIENT'S WORDS
“These were Inscope’s first customer videos, and Ovation made the whole process easy, from prepping our customers to running the shoot. We loved how the Geffen Mesher video turned out. The story moves naturally between the problem and the solution, and it’s been a huge hit with our team and our audience. We can’t wait to do more.”
Beth Thompson Head of Marketing, Inscope
WHY IT MATTERS
AI-native B2B software companies need video that does more than demonstrate product features.
The strongest videos help prospective customers understand the challenge, see the product in context and recognize its real-world value.
Ovation combines understanding of complex technology with authentic customer storytelling, thoughtful interviewing and cinematic production to deliver videos that build credibility and communicate value.
LET'S TELL YOUR STORY
From customer testimonials and product explainers to brand launches and software demonstrations, Ovation creates compelling video for B2B technology companies, with flexible options for different needs and budgets.
Talk with Ovation Solutions →