How Interloc Solutions Uses Video to Stand Out in a Complex Enterprise Technology Market

I think one of the most tangible results we've seen is our page views. Every page where we have embedded, an Ovation video, one of the most recent videos we did is right on our main page. And using our metrics, you know, page hits have increased upwards of 50, 55% on every page where we have, an Ovation video.

We see time on page has increased. So, you know, people are watching these videos and, you know, at the end of the day, watching the video means they stay at our page longer, you know, and hopefully that results in some additional conversion. So, we've been very, very satisfied. With, you know, using the videos in our other delivery channels, you know, where we're a part of a very big space.

And we're really trying to differentiate and take ourselves to the next level. A lot of the videos and a lot of the content in our space is very homogenous. You really sometimes can't even tell, you know, one site from another because we're all talking about the same thing. So what we've done is really try to use the videos to differentiate ourselves.

Videos are obviously a part of our marketing toolkit. You know, it is associated to our other types of collateral and content. And that is usually has to be focused on our products and what we do. So, with the videos, it allows us to be more creative. It allows us to stand out, and it really gives us the chance to kind of be the cool kids on the block.

Most of the other videos are just mind numbing sometimes, you know? But, you know, we really stand out and, you know, are we going to win business just on the video? No, but we're winning people where they go, hey, you guys did the Dr. Seuss video. So we are getting that, eminence. We are getting that sort of visibility.

That makes us, you know, stand out from the pack. And really, from a marketing perspective, that's one of the main tenets is, you know, getting that sort of visibility. To stand out so that people know, you know, they have choices, and they can say, hey, I can go with, you know, the plain old vanilla, or I can go with these guys that are, you know, at least I think we're we think we're cool.

But, you know, it really is good to set us up, you know, set us apart from some of our competition. At Interloc, We speak to a, user population that sees the same messaging again and again and again. Being a an IBM partner, I don't know if I can say that being an IBM partner, the product that we're selling is the same as many of our competitors.

So the differentiators really come down to who we are as a company. And the way that we work with our customers. The videos that we produce with Ovation give us an opportunity to put that personality and our own characteristics out there in a very, easy to understand sort of way and get us an opportunity to present what makes us different from our competition.

The product we support is the same, but the way we go about it is different and unique, and we really want to highlight that as we go. It's not always easy to measure the impact of these videos. We do look at things like web traffic. How long people spend on our site, how many views we get. But really where we see it manifested mostly is when we're at these trade shows that we go to where we're sitting and talking with our competition, and we have a friendly relationships with most of them.

And they say that video you did, that was really something. And sometimes I sense a little bit of jealousy that they don't get the opportunity to go outside the lines the way we do on some of these things. But again, it's really a reflection of of the team that we have here, and our approach to doing business in a way that, sets us apart from, from our competition with, with regard to the videos that have been brought together, they've brought together a wonderful combination of our message, with excellent graphics that really helped us communicate directly to our, asset management community, in a very confident and full manner.

Without Ovation. We'd be in a real pickle. You know, we've seen other video production houses. We've talked to other agencies. And they just don't have that sort of combination of, professionalism and quality of work. But with that sort of casual let's get to know you and how important that is. So I don't know that I've ever dealt with a company that has all those, you know, characteristics.

It would be a real challenge to go out and find another company that has really worked for us in the manner that Ovation has.

It works out nice because again, the kind of in my head a little bit. Right. They've really got to the point where I might not express fully what I'm looking for. But they can take what I articulate and really turn it into something that we were looking for. So, it's almost like I have a second wife, and I feel free to use that.

But, you know, we really have developed a good rapport, which, again, I think really helps us sort of process. It's not stilted. It's not. We're very, very open. And we work with the same folks, so we kind of get each other working with ovations. A lot of fun. In my past lives, I've done various creative roles, and, it's been really exciting to get back in and be able to flex those muscles again.

The team is really great to work with. They seem to have a good sense of what we're trying to achieve, but also have the know how to to realize it and make it actually happen for us. Left our own devices. We'd end up with a lot of good ideas on whiteboards, but no videos worth watching. So it's been really great to be able to take an idea to somebody and say, you know, this is what we're thinking.

Can we help, you know, hammer this thing out, get rid of the rough edges and turn it into something that we can all really be proud of.

I think one of the biggest differentiators, really, is ovations ability to take our vision and and really bring it to bear. Right. So, we're all over the place we want, you know, I've got one person that wants to do this. Someone else wants to do that. And like I said before, the listening really comes into play.

They they may not know our business to the degree that we do, but they know the business of how to message that out to the world. So, it really is great that, you know, we can just kind of talk about our business. And they they seem to take it to that next level, and transform it into something, you know, something useful and something that still pertains to our world.

We've dealt with other places, and, we would say X and they would still come out with Y, you know, because their vision kind of seemed to override or or, you know, more influence. The messaging than what we wanted. So, we've never been out of lockstep. And the many, many projects that we've done, we've we've always you know, come back to the table, somebody says, oh, we want to do this.

And, you know, on our side of the table, we're like, that's awesome. And we run with that. So, it really is the caliber of people that, that, work at Ovation that just understand how to understand about other people's business.

We're very lucky with our project manager in that she's got a very broad base of experience across a wide range of, video and production, backgrounds. So she has a much broader perspective on what we're trying to do than we do ourselves, and can offer insights from from things we did, video with, kind of a 1950s feel, Chuck Jones video, we call it.

We're very lucky with our project manager in that she's got a very broad base of experience across a wide range of, video and production, backgrounds. So she has a much broader perspective on what we're trying to do than we do ourselves, and can offer insights from from things we did, video with, kind of a 1950s feel, Chuck Jones video, we call it.

And, when I asked Amy what we were doing for the music, I said, have you ever watched? It's Always Sunny in Philadelphia. I said, I want something kind of like that, you know, pizzicato string thing that happens at the beginning. And she laughed and said, actually, when they shoot in Philadelphia, I work crew with them, and I worked directly with It's Always Sunny.

So she not only had the experience, but she also had an understanding of exactly what I was looking for, what we were trying to achieve with it, and was able to bring that experience to, to get us there much faster than if we'd had to sort of sniff it out on our own. We've been really lucky with our animators, with the sound designer we've worked with.

They have a really, strong commitment to getting the best product for us. And really working within our vision to deliver something. Not only are we happy with, but we're also very, very proud of. It would be very easy in a lot of cases for them to take the simple pass and just give us something that checks the boxes, but it really feels at all times like they're committed to giving us the best they can produce and really help us be proud of what we've achieved.

So we've been lucky that we have a consistent team at Ovation, that we work with who who do know us and understand us. And our sort of interesting approach to some of this, but they also have a pretty wide reach. The voiceover artists that we work with come from all over. I think the guy that did our, sales video was, based in Spain.

So we're not limited only to the people within arm's reach, but we can trust Ovation to go out and bring us the best talent we can find for exactly what it is that we're looking for. We needed a particular sound, a particular read on that script, and then we were able to get it. Certainly not anything at Interloc we could have found on our own.

But we trust, and have a trusting relationship with Ovation to do that on our behalf. And the people that we work with most frequently and most intimately, have been very consistent and helpful all the way through.

You know, one of the one of the just the greatest features about working with is, with Ovation is how we just gelled almost out of the gate. Right? I reached out to them, gave them some visions of what we were doing. And really, from the CEO down to the project manager to the talent, the the audio talent and just all the folks that we worked with.

They've just been really engaged. Like I said earlier, the, the the calls that we have with Ovation, I really just a breath of fresh air. You know, we get to be open. We have a really good flow of ideas. And, you know, they're really good about, taking vision. They're really good about taking a vision and turning it into something more tangible, that we can use and even relate to.

You know, we've worked with several different production managers, and they just accommodate us. They let us ramble when we need to ramble. They rope us in when we have deadlines that we wouldn't make just because things happen. And we really have developed a relationship over the years where, you know, communication isn't just business where we are collaborating.

We know what we we know what we like. They know what we like. And that's really a big important thing because we one of the things that I've done from the very beginning is really lifted innovation's hand from the, the visual aspect. Right. We may have ideas, but Ovation takes our ideas and really transforms it. And I know for myself, every first draft I get of the animation, I'm just blown away because it's like, you know, it's exactly what we wanted.

We weren't even thinking about that sort of visual representation of our idea. In the talent at Ovation just kind of knew and put it together. I don't think we've ever really had, a discussion where the first draft of the first time it was presented, we were like, it's never happened. You know, it's always been.

Wow. And then, you know, we may have adjusted or whatever, but, yeah, they just they just get in our head, but in a good way. And, you know, we're able to, produce and fast, right? So, any time we've ever had delays, it's been on our side, you know? So, the folks at Ovation are always meeting their, you know, their deadlines.

They're always keeping us on our toes. And, you know, there's a benefit to, you know, coming to them at the start of a quarter. And by the end of the quarter, we have a finished product. So they're fast, they're professional. And they're just they're just a joy to work with.